VIDEO | IANética Meeting: Sustainable, Gender-Aware SEO Positioning

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THURSDAY, 25 NOVEMBER

The event ‘Sustainable, Gender-Aware SEO Positioning’ is part of “IANética: ethics for the good use of artificial intelligence and the Internet of Everything”.

It is a technohumanist project of Las Naves, the innovation centre of Valencia City Council.

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IANética is a technohumanist project of Las Naves, the innovation centre of Valencia City Council, whose aim is to contribute to the development of an ethics for the age of Artificial Intelligence and the Internet of Everything, in which technology is at the service of people.

As part of it, the workshop ‘Sustainable, Gender-Aware SEO Positioning’ has been organised. Its aim is to achieve a sustainable and inclusive use of the Internet, in a session that sets out to pose two challenges arising from the mass use of the Internet, its algorithms and data processing. It is based on the social challenges identified in the “Spain’s National Artificial Intelligence Strategy”:

  • Social challenge 1: Reduce the gender gap in AI in employment and leadership.
  • Social challenge 2: Support the ecological transition and the reduction of the carbon footprint.

The session is built around two main objectives or axes to be addressed:

Objective 1: Why is the Internet not environmentally sustainable? How do we consume the Internet? Do we take into account the energy expenditure involved in exchanging data, or in maintaining servers? And the consequences it has for the environment?
Objective 2: Explain why the Internet is not inclusive: Why do gender biases still exist on the Internet? How can they be avoided?

REGISTRATION

Programme:

10:00 – 10:15

PRESENTATION OF LAS NAVES AND IANÉTICA

Marta Chillarón, director of Las Naves / Anna Melchor, R&D&I technician at Las Naves

10:15-10:30

INSTITUTIONAL PRESENTATION

Directorate General for the Digital Divide, Generalitat Valenciana (GVA) (to be confirmed)

10:30 – 11:00

INTRODUCTION TO THE ROUND TABLE “SEO and sustainable online presence”

Eugeni García, Online Marketing: SEO, SEM, Social Media Strategies, Online Reputation Management (ORM), e-Branding.

11:00 – 12:00

ROUND TABLE “SEO and sustainable online presence”

Moderator: Eugeni García.

· Sara Atienza, Marketing Director at Fran Silvestre Arquitectos and lecturer on the MArch Master’s in Architecture.

· Amalia Miralles, digital marketing lecturer at ESAT

· Gustavo Santana, SEO lecturer at EDEM and CEO of ICRONO

· Jaume Fons, project manager at CIMAS, environmental scientist.

12:00-12:10

BREAK

12:10 – 12:30

INTRODUCTION TO THE ROUND TABLE “Inclusive SEO”

Zoubeida Foughali, psychologist and coach from a gender perspective

12:30-13:30

ROUND TABLE “Inclusive SEO”

Moderator: Zoubeida Foughali

· Miguel Castro, Global Director of Diversity and Inclusion Partnerships at SAP

· Lucía Ortiz de Zárate Alcarazo and Ariana Guevara, researchers and authors of the report “Inteligencia artificial e igualdad de género. Un análisis comparado entre la UE, Suecia y España” (Artificial Intelligence and Gender Equality: A Comparative Analysis of the EU, Sweden and Spain) (Fundación Alternativas)

16:30-18:30

TRAINING WORKSHOP. “How to achieve sustainable and inclusive SEO”

Eugeni García

REGISTRATION

Originally published in Spanish on IANética (2021). English version prepared for TecnoHumanismo.

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